ASHLEY WILLIS

The goal of this projects was to establish a brand-new UHG Careers (Internal Search and Job Referral) website built on a responsive platform using the new brand guidelines as well as a new content management system, that being SiteCore. UHG hired Horizontal Integration to partner with them on this project. My role was the Lead Visual Designer and I worked closely with a Senior UX Designer through the entire process to establish templates, components and style guides so content managers could easily plug and play as the site expanded or more content needed to be added. I worked with the team to create a digital language and digital pattern library.

https://careers.unitedhealthgroup.com/

After the pandemic hit and everyone was working remote, we had to find new ways to collaborate. Our team started to embrace the Freehand application from InVision and we were able to take what would have been an in-person whiteboarding session to a virtual whiteboarding session. The tool worked great and the results were just as effective.

Raymond James owns several affiliate websites and their goal was to come up with a consistent look and feel, yet have each site be custom as far as logo, photography and color. As lead designer, I worked with the clients to come up with a component-based layout that was modern and scalable for all devices and future-thinking for a financial firm. It suited the needs for all of the affiliate sites and still worked within the Raymond James brand system. With this model, each affiliate could create their custom site based on these components.

Example: https://www.carillontower.com/

https://iaah.org/

This homepage is one of the first pages that will be built with the new 3M Design System. I worked collaboratively as the visual designer with a content strategist to achieve the content hierarchy of this page.